Brush dirt off your shoes with a shoe brush and wipe them clean with a soft cloth.
Clean your leather shoes regularly, using a good shoe cream. Keep them away from water as much as possible. If they do get wet, let them dry at room temperature as direct heat can damage the leather.
Store your leather shoes at room temperature, away from direct sunlight. Between uses, slip a wooden shoe tree or scrunched-up paper inside your shoes to retain the shape and absorb moisture.